About Us

Who We Are

Singapore-based Noble Vici Pte. Ltd. reinvents the online marketplace with V-MORE and continues to take on the e-commerce titans through business and technological innovations.

With a unique offering of Noble Vici’s e-commerce platform integrated with AIM Adtech, affiliates and merchants are rewarded when they use V-MORE to grow their businesses.


Eldee Tang, CEO and Founder

Eldee believes that a company’s strength is derived from the management’s trust in its people, while the people forms the strength collectively. He attributes a company’s success to the excellent contribution of its employees and the concerted effort of all stakeholders.

He takes a keen interest in his employees and believes that a productive workforce is made of happy employees. He drives corporate social responsibilities behaviour in all his employees as he believes that every individual function in relation to the larger communities.

Awards & Accolades
  • 2017: Knighted by Sovereign Order of Saint John of Jerusalem, Knights of Malta

  • 2016: Academic Excellence Award, United States of America,

  • 2016: Global Outstanding Young Chinese Award, China Hong Kong

  • 2010: Most Promising Entrepreneur Award from Asia Pacific Entrepreneur Award (APEA)

Yip Sin Chi, Chief Corporate Officer

As Chief Corporate Officer, Yip Sin Chi oversees the areas of legal and compliance, human resources and administration, and systems integration.


Prior to joining NVG, Sin Chi has served as Chief Financial Officer for Thong Yong International, a Shipowner with offices in Singapore, Middle East, Malaysia, China, Indonesia and the Netherlands. As CFO, he was assigned to set up office in Shanghai and successfully increased the company’s asset and revenue base by ten-fold. He also oversaw the marketing and business development of new build vessels to renewables markets in Europe including Norway, UK, Germany and the Netherlands. In the Middle East, Sin Chi negotiated with UAE and Omani banks to structure and restructure loans for the group. A Chartered Accountant by training, he has been involved in preparation for an IPO on the Singapore Exchange and worked in a big 4 international audit firm, Deloitte & Touche LLP.


Sin Chin holds an Executive Master’s Degree in Business Administration and a Bachelor’s Degree in Accountancy, both from Nanyang Technological University, Singapore.